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Tori Williams


Tori Williams is a world renowned celebrity event planner and designer, creating luxurious bespoke events world wide. Originally from Memphis, TN, Tori began her career as a licensed hair and makeup artist serving all industries. While working with brides, she discovered her true calling. Soon after, the entrepreneur in Williams sparked and Tori Williams Events was launched- a full-service luxury event planning and design company, focused on social and corporate affairs.

Her signature opulent, trendsetting themes and elaborate decor have been seen on major television networks such as Lifetime, Bravo, The Food Network, TV One’s Sister Circle and NBC’s Atlanta and Company, just to name a few. Tori was also named one of Atlanta’s 25 Most Powerful and Influential Women by Modern Luxury’s Atlantan Magazine.

Williams has produced events for several celebrity clients such as City of Atlanta Mayor Keisha Lance Bottoms, Olympic Gold Medalist and Activist Tommie Smith, Crystal Renee Hayslett., Sheree Whitfield, K. Michelle, T.I, Trina, Mimi Faust, Michael Blackson, Will Packer, Celebrity Photographer Robert Ector, several NFL & NBA Athletes, Notable Doctors and High-Powered Attorneys & Judges.

The TW brand is built on the principles of integrity, gratitude and compassion for others. Her spirit allows her to connect with clients on a genuine, personal level to understand their vision and curate customized events that are truly authentic and unforgettable.

She believes that to whom much is given, much is required, and constantly uses her platform for a greater purpose. She works to help inspire women and children, all the while finding time to balance a healthy marriage and family life. Having weathered major storms since stepping into the industry, her biggest challenge was losing her mother in 2018. It was only by the grace of God that she was able to push through and honor her commitment to excellence for her clients in the midst of adversity.

Williams is the epitome of elegance, class, innovation and creativity. She has grown her brand by taking her core principles and her passion for creating fabulous events and turning them into lasting memories for her clients. Already one of the most sought-after event planners and designers in the industry, Tori’s goal is to continue building her legacy while creating opportunities for others. Tori Williams and Tori Williams Events are names the world will remember, adding signature style one event at a time.

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